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Dining in the Shoals. Music in the Shoals.

The Land of

Pure Soul

Discover.
Savor.
Stay.

The Land of Pure Soul

You’ve never been anyplace like The Shoals before. That’s because there is no place like The Shoals. It’s the perfect combination of natural beauty, legendary creativity and Southern hospitality. An outstanding quality of life with a river running right through it. It’s an open door, a rocking chair, some heart-stirring tunes, down-to-earth people and rich culture. It’s a magical place to visit, and an even better place to live.

It’s Pure Soul. It’s The Shoals.

The Shoals Map

The Shoals

Located along the banks of the great Tennessee River and off the beaten path—The Shoals is one of the South's best kept secrets. We're an authentic, culturally rich and beautiful Alabama community you need to visit, explore and even call home.

Getting Here

Land
of Pure
Possibility

A Taste of
The Shoals

Alabama Hall of Fame

Alabama Hall of Fame

Get closer than ever to Alabama music greats like Nat King Cole, Hank Williams, Lionel Richie and many others at the Alabama Music Hall of Fame. As you walk the hallowed halls, you'll discover the stories behind the songs from Alabama's most loved music legends.

More Music Attractions
Odette

Odette Restaurant

Odette is a neighborhood eatery in historic downtown Florence, serving elevated American fare with southern and international influences. The menu features locally and sustainably sourced ingredients in a contemporary, inviting and comfortable atmosphere.

More to Eat & Drink
Billy Reid

Billy Reid

Billy Reid is an award-winning designer of luxury clothing celebrating craftsmanship, tailoring, and American manufacturing. Craft is at the heart of the Billy Reid brand. It starts with traditional American clothing and is given a modern twist under the designer’s expert eye.

More Places to Shop
Frank Lloyd Wright House

Frank Lloyd Wright House

A genuine work of art—from the floors to the furnishings to the faucets—the Rosenbaum House grows naturally from its surroundings, cascading down a 2-acre lot facing the Tennessee River. It is one of the purest examples of Usonian design (named for the USA) with open floor plans and rooms that naturally flow from one to another.

More Arts & Culture

Awards and Testimonials

Folks agree—our community is an amazing
place to live, work and play. And we've got
the credentials to prove it.

  • “Florence is the most picturesque town in Alabama.”
    USA Today Shoals Quote
  • “Florence: The South's Best Small Towns 2020.”
    Southern Living Quote
  • “One of the Top Destinations for Food in the Southeast.”
    Food Traveler Quote

The Shoals

Our Cities

Learn more about the culturally rich communities
that have given The Shoals its soul.


Florence, AL

Florence, AL

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Muscle Shoals, AL

Muscle Shoals, AL

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Sheffield, AL

Sheffield, AL

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Tuscumbia, AL

Tuscumbia, AL

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Community

Resources


Office of
Tourism

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Chamber of
Commerce

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Economic
Development

Learn More

@PureShoals